podcast

How Grizzle Builds Well-Oiled Content Marketing Systems

with
Erica Schneider
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Host
Tom Whatley
Founder & CEO, Grizzle
Tom is the CEO at Grizzle, an organic growth agency that helps B2B and SaaS companies achieve their business goals through content marketing, SEO, and digital PR.
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About the guest

At Grizzle, we've worked with dozens of writers and clients alike. As a result, we’ve created and refined a well-oiled content operations machine. In this episode, we lift the hood on our content operations and editorial systems.

You’ll learn:

  • How to find and hire great content writers
  • The hiring processes we use to evaluate content talent fairly
  • How to polish content into high-performing blog posts, ebooks etc.
  • The importance of detailed feedback
  • What our content operations tech stack looks like

Meet the makers

Maker Mixtapes is a podcast about the entrepreneurs, creators, and marketers building impressive things in their field. From content marketing to YouTube and growth, agency life to e-commerce and SaaS, this podcast aims to dissect and share lessons from their success.

Listen to Erica and other episodes from the brightest minds in tech and business on Spotify or Apple Podcasts.

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LinkedIn
Erica Schneider
Head of Content, Grizzle

Fuel your growth with content that actually delivers.

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Build a performance-driven content engine

Book a 30-minute intro call where you'll get:

  • Proven content marketing strategies to generate traffic and leads
  • Actionable advice based on real performance data
  • 3x hand-picked insights from leading B2B companies
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